Allison Massari

Tiburon, CA massari@mac.com

Dynamic leader with unique history, passion for the arts and for implementing effective development programs for individuals, teams and leaders. Honored career that includes the ability to identify and build alliances, influence key stakeholders, and optimize growth opportunities. Excel at setting aggressive goals and developing highly effective marketing plans for programs for teens with burn injuries as well as for fine art. Strategist, relationship builder, entrepreneur and business developer with proven record placing fine art with Fortune 1000 clients, collectors and museums.

Speaking - Client Relations - Program Development - Educational Programs - Strategic Planning

Partner Alliances - Community Outreach - Public Relations - Startup Ops - Artistic Vision

Traditional & Guerilla Marketing - Market Positioning - Branding - Product Launch

PROFESSIONAL EXPERIENCE

Professional Speaking

Tiburon, CA 1999–Present

Creatively implemented keynotes, workshops and coaching programs

Principal

As a sought after expert on attitude, Massari teaches from a lifetime of experiences:

• How to create a complete shift in attitude that would instantly change your reality
• The value of leadership within your own life; how to move out of inertia and create change
• How to create against-all-odds outcomes
• Specific steps to overcome adversity and achieve transformation
• How humanity, authenticity and connecting to purpose is the fast path to transformation
• The 7 Healing Patterns tm that will unfold who you are at your finest
• How to successfully deal with difficult people
• How to wrap your head around the big questions, “Why are we living in a world with so much pain?” and “What is the purpose of pain?”
• Life is a school... for learning the ultimate levels of compassion, love and forgiveness

Events Include:

5/2010 Stop Revolving Start Evolving Workshop Keynote Speaker. Santa Rosa, CA

3/2010 Stop Revolving Start Evolving Workshop Keynote Speaker. Mill Valley, CA

10/2009 Morean Keynote Speaker. Saint Petersburg, FL

12/2000 St. Judes Keynotes Speaker. St. Petersburg, FL

ROGER PEPPER ADVENTURE PROGRAMS FOR TEENS WITH BURN INJURIES

Crested Butte, CO 1999–Present

Winter and Summer programs supporting teenage burn survivors.

Founder/Developer/Fundraiser

Established revolutionary program for teens utilizing sports and the arts as vehicles to break the boundaries of perceived limitations as a result of disability. Developed alliances with key health and sports partners to optimize program, hired staff by developing alliance with a 501c3 organization, and led fundraising outreach. Provided strong leadership and motivation to organization/staff.

* Ensured positive program impact, competent staff, and long-term sustainability:

o Built strong relationships with experts from Shriners Hospital, Red Cross and Adaptive Sports Center, who serve as implementation directors.

o Secured $40,000 in funding annually, clothing and equipment donations, and 30+ volunteers for program operations through direct outreach to private and corporate donors, and grant foundations.

o At inception, optimized budget to fund schedule of activities that includes ice climbing, snowboarding and skiing, river trips, art classes, rock climbing, and dog sledding.

o Provided critical personal development support, including workshops for self-confidence and self-expression, acceptance of emotional and physical scarring, leadership, and adaptability.

o Leveraged PR efforts into exceptional national press coverage to help launch Adventure Camp.

MASSARI FINE ARTS, LLC (Fine Arts Line)

Tiburon, CA 1989-2009

Sales, design, production, marketing of diverse fine artwork collection, including paintings, mixed media, sculpture.

Principal

Led up to 7 staff in product design, production, website/catalogue design and execution, exhibits management, marketing, sales, and public relations activities. Special focus on business development with private and corporate collectors, and financial management. Commissioned to create artwork for corporate art collections of Fortune 1000 clients such as General Mills, US Airways and Lockheed Martin as well as private collectors. Voted Best Speaker, Marin County #1441 Toastmasters, 2009.

Business Growth

* Expanded market presence through numerous solo exhibitions and museum placement. In total, product line showcased in 75+ national venues.

* Increased product line value exponentially - from $100 to $18,000 for a work of art.

* Generated 30% revenue increase - at minimal cost - by adding a line of limited edition prints of all originals in 2 new markets. Cultivated new networks in these new markets as foundation for growth.

Artistic Honors

* Original collage placed in the permanent collection of the St. Petersburg Museum of Fine Arts.

* Original fine art photography series placed in The Vatican.

* Recognized with multiple prestigious honors:

•Artist-in-Residence (6-month award), Anderson Ranch Art Center (2003-2004).

•1st Place – 2D Award, St. Petersburg Museum of Fine Arts, Second Annual Fairly Lilith Celebration of Women in the Arts (2001).

•Best of Show, NYC Art Director’s Club (1992).

•Helena Rubinstein Grant, NYC (1991).

•Henry Clews Foundation Grant (LaNapoule, France, 1987).

•Painting Grant by University of Massachusetts (Brugge, Belgium,1987).

MASSARI FINE ARTS, LLC (Jewelry Line)

Tiburon, CA 1996–2009

Originator of precious and semi-precious stone jewelry containing interchangeable miniature paintings.

Principal

Developed and launched and sold innovative jewelry line based on securing U.S. patent. Drove sales and marketing activities, product design, production as well as all client and public relations. Negotiated manufacturing contracts, and initiated and managed manufacturing and supply chain relationships. Created websites and print catalogues to market products to retail and wholesale segments. Oversaw 10 part-time and contract workers.

* Increased product retail value 833%, from $75 to $700 per piece through improvements to product design, upgrades to quality, and added functionality.

* Expanded sales and marketing to more than 100 venues across the U.S. and leveraged successful cross-marketing initiatives with Fine Arts line.

* Achieved 85% repeat purchase rate by conceiving and adding a line of 80+ miniature, limited-edition works of art that fit into jewelry.

Additional Experience

* Guest Lecturer and Teaching Assistant (Drawing), Rhode Island School of Design.

* Art Teacher, Morean Arts Center and Florida Gulf Coast Art Center. Advanced Oil Painting/Drawing/Watercolor/Collage/Mixed Media.

* Motivational Speaker solicited by universities, museums, churches, radio, TV, and print media to speak about experiences as a burn survivor, artist and founder of a burn survivor program for children and teens.

* Numerous solo and group exhibitions in museums and galleries in NY, FL and CA. Complete listing available upon request.

EDUCATION, CERTIFICATION AND PROFESSIONAL MEMBERSHIPS

* Master of Arts in Illustration, School of Visual Arts, New York, NY

* Bachelor of Arts in Illustration, Rhode Island School of Design, Providence, RI

* Certificate in Painting, Fine Arts Academy of Brugge (Belgium) & Chateau De LaNapoule (France)

* Member of American College of Healthcare Executives

* Member of Project Management Institute

Media Appearances Include:

7/13/98 Fox Channel 13 Russel Rhodes

12/2000 German Radio with Clauss Schilling

Relevant Medical Field Experience

Advocate: Family with Adopted Russian Child with Fetal Alcohol Syndrome.

Tiburon, CA 2008:

•Spearheaded research starting with Dr. Arsiniegas, a leading researcher in the field.

•Connected family with the Colorado state-appointed advocate for Russian adoption.

•Initiated application process for correct evaluation with the foremost experts in the field.

•Educated the family on long-term effects of improper evaluation during this critical window.

•Educated the family on how the present school system may be currently using antiquated methods to care for the child.

Observed Multiple Surgical Procedures of Spinal Cortisone Injections.

Frisco, CO 2002:

Dr. Garrett Sullivan.

Vail Valley Medical Hospital(Vail Center for Physical Therapy).

Vail, CO 1998-2000.

Observed: 1) Therapeutic ultrasound for thermal effect prior to stretching 2) Manual therapy 3) Muscle and scar contracture release treatment to improve range of motion 4) Manual lymphatic drainage 5) Gradient compression wrapping.

Tampa General Hospital Burn Unit.

Tampa, FL 1998:

•Researched theories and practices of burn management. Included observations as well as interviews of expert physicians including surgeons at Shriners Hospital.

•Researched current healing modalities, alternative care for hypertrophic scars and keloids, contractures, phantom pain and pain management necessitated by withdrawal of prescribed narcotics.

•Observed and participated in debridement of burn wounds, burn wound care with antimicrobial and calcium alginate dressings, and the use of Silvadene (silver sulfadiazine) and silver nitrate solution. Observed two full thickness skin grafts of 23% of body, treatments of burn-related major infection and developed in depth knowledge of measuring patients for silicon lined compression garments.

•Consultations with registered dieticians for burn patients.

•Observed various modalities of pain management.

Edward White Hospital Physical Therapy Department.

St. Petersburg, FL Summers of 1983-1984:

Weekly patient transport. Weekly observation of application of the Jobst pump body suit treatment for chronic Lymphedema. Assistant for ultrasound treatment and application of ice and hot packs.

Hospital Rounds of Post-Operative Surgical Patients with ENT Physician.

St. Petersburg, FL 1981-1982:

•Mastoidectomy and Tympanoplasty

•Laryngectomy

•Hemimandibulectomy

•Radical neck dissection

•Resection of submandibular gland

•Septoplasty

•Tonsillectomy and Adenoidectomy

Office Procedures with ENT Physician.

St. Petersburg, FL 1981-1982:

•Use of operation microscope for: 1) Myringotomy and insertion of ventilation tubes 2) Removal of foreign body and cerumen from ear canal 3) Removal of foreign body from nose

•Debridement of wounds

•Complete head and neck examination

•Administration of local anesthetic

•Removal of gauze packing from open wounds

•Excision of leukoplakia

•Change of tracheostomy tube. Change of plastic feeding tube

•Treatment of serous otitis media, pharyngitis, tonsillitis, sinusitis

•Biopsy of mouth nose and skin lesions

•Sinus irrigation and irrigation of cerumen

•Esophageal dilatation for stricture using mercury bougie

•Suture removal

•Mirror examination of nasopharynx and larynx